Colombian pop singer Maluma poses for GQ USA November Issue

In thIS digital age there are ways to quantify the fame of Colombian pop singer Juan Luis Londoño Arias well known as Maluma: he has 47 million followers on Instagram and on YouTube, his videos have been viewed 13 billion times. But his stardom, his pure global reach, still has a way of seducing him. The 25-year-old tells this while sitting in a makeup chair in Toronto, where he is in town for another show with sold out tickets. 

A few days ago I was in New York City to perform at Madison Square Garden, when he left his hotel and found a crowd waiting for him on the sidewalk. That part did not surprise him; He has become accustomed to the crowds. But this particular group told him that they had flown from China, a place where Maluma didn’t even realize that his music had arrived. They had just come to see it.

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